Value Propositions

EQ - How do businesses use empathy to create a business model?

1. Activator - Splashdown: Tell me about empathy
2. Intro to the Empathy Map - Donegal Cafeteria
3. Try it OYO

 
EQ - How does a value proposition impact a buyer's behavior?

1. Activator - Discussion question - What makes a customer choose to purchase from one company over another?
2. Review Empathy Map Homework
3. Advanced Organizer
4. Introduction to Value Proposition
1. What?
2. Why?
5. Group Think - What value(s) are you offering your potential customers?
6. Jigsaw - Examples of Value Propositions (11)
7. Group Think - Categorize your product's value proposition
8. TOD - Answer the EQ

Empathy

 EQ - How do businesses use empathy to create a business model?

1. Activator: Cartoon
1. PowerPoint
   
2. Empathy In Business
1. Actively Read the Perspective 
2. Discussion Question - What message is the author trying to convey?
3. Collaborative Pairs Brainstorming
1. What might your customer segment(s) want?
4. Introduction to the Empathy Map "XPLANE"
5. Empathy Map Example - Microsoft 
6. Try it Together - On the board
   
7. Shifting Perspectives - No More Us Vs. Them 
   
8. TOD - Answer the EQ

For Whom Are We Creating Value?

EQ - How are customer segments an integral part of a business model?

1. Activator: Holy Cow
2. Group Discussion - What outside influences may dictate the success of your idea?
3. Revisit - Think Tank - Idea Generator
4.  Advanced Organizer
5. Introduction to Customer Segments
• What?
• How?
• Why?
6. Group Think - Try It
7. Jigsaw - Examples of Customer Segments (5)
1. Customer Segment Handout
2. Online Search
3. Group Share
8. TPS - Categorize your customer segment based on the examples provided in class.
9. TOD - Do you feel your group's customer segment was the best choice for your product idea? Why or why not?

Introduction to Business Models

EQ - How are business models generated?

1. Activator: Shared with you for free from businessmodelgeneration.com 
2. Introduction - Business Models
• What?
• Why?
• How?
3. Business Model Generation Advanced Organizer*
4. A breakdown of the components *
5. A view of Apple's Business Model
6. TOD - Give 1 Get 1

Customer Segments

EQ - How are customer segments an integral part of a business model?

1.  Advanced Organizer
2. Introduction to Customer Segments
• What?
• How?
• Why?
3. Jigsaw - Examples of Customer Segments (5)
1. Customer Segment Handout
2. Online Search
3. Group Share 

EQ - How do businesses use empathy to create a business model?

1. Activator:  Shared Inquiry
2. Discussion Question - What message is the author trying to convey?
3. Warm - Up: The Silly Cow Exercise
4. Shifting Perspectives - No More Us Vs. Them 
5. Discussion Question - Based on your results, what would the customers want?
6. Introduction to the Empathy Map "XPLANE"
7. Empathy Map Example - Microsoft
8. TOD - Answer the EQ

Revenue Streams

EQ - How are the different types of revenue streams differentiated?

1. Update Business Model Canvas w/ Customer Relationship Images
2. Introduction to Revenue Streams
3. Independent Reading for Understanding (Create an outline/notes page)
1. Define Revenue Streams
2. Analogy to Heart
3. 2 Major Types
4. Key Questions to Consider
5. Ways to Generate Revenue Streams
6. Compare Pricing Mechanisms
4. Class Discussion
5. Knowledge Check
6. **Homework** Identify and Develop Revenue Streams for your Business Model Canvas