Customer Segments

EQ - How are customer segments an integral part of a business model?

1.  Advanced Organizer
2. Introduction to Customer Segments
• What?
• How?
• Why?
3. Jigsaw - Examples of Customer Segments (5)
1. Customer Segment Handout
2. Online Search
3. Group Share 

EQ - How do businesses use empathy to create a business model?

1. Activator:  Shared Inquiry
2. Discussion Question - What message is the author trying to convey?
3. Warm - Up: The Silly Cow Exercise
4. Shifting Perspectives - No More Us Vs. Them 
5. Discussion Question - Based on your results, what would the customers want?
6. Introduction to the Empathy Map "XPLANE"
7. Empathy Map Example - Microsoft
8. TOD - Answer the EQ