Value Propositions

EQ - How do businesses use empathy to create a business model?

1. Activator - Splashdown: Tell me about empathy
2. Intro to the Empathy Map - Donegal Cafeteria
3. Try it OYO

 
EQ - How does a value proposition impact a buyer's behavior?

1. Activator - Discussion question - What makes a customer choose to purchase from one company over another?
2. Review Empathy Map Homework
3. Advanced Organizer
4. Introduction to Value Proposition
1. What?
2. Why?
5. Group Think - What value(s) are you offering your potential customers?
6. Jigsaw - Examples of Value Propositions (11)
7. Group Think - Categorize your product's value proposition
8. TOD - Answer the EQ