For Whom Are We Creating Value?

EQ - How are customer segments an integral part of a business model?

1. Activator: Holy Cow
2. Group Discussion - What outside influences may dictate the success of your idea?
3. Revisit - Think Tank - Idea Generator
4.  Advanced Organizer
5. Introduction to Customer Segments
• What?
• How?
• Why?
6. Group Think - Try It
7. Jigsaw - Examples of Customer Segments (5)
1. Customer Segment Handout
2. Online Search
3. Group Share
8. TPS - Categorize your customer segment based on the examples provided in class.
9. TOD - Do you feel your group's customer segment was the best choice for your product idea? Why or why not?