Revenue Streams

EQ - Why are revenue streams vital to a business model?

1. Activator - Anticipation Guide
2. Revenue Streams
1. Heart Analogy
2. Handouts
1. Actively Read
1. What are revenue streams?
2. Why is it important to understand revenue streams?
3. What are some examples of revenue streams?
2. Muddy Points 
3. PowToons Project
1. Choose 1 type of Revenue Stream
2. Create a Mind Map to develop a complete understanding of your revenue stream
3. Use your Mind Map to create a PowToons video to share your Revenue Stream with the rest of the class.
4. NOTE - The PowToons video MUST be completed by the beginning of next class
4. Muddy Points
5. Business Model Canvas work time
1. Finalize your Customer Relationship cards
2. Begin the rough draft of your Revenue Streams cards
3. Finalize any missing components.

Customer Relationships

EQ - How do I develop customer relationships for my business?

1. Activator - Complete the Ticket In The Door
2. DDAP - 5 Ways to Build Customer Relationships
1. Actively Read (jot down)
• Key Words
• Key Ideas
• Key Topics
• Questions
• Things that make you go hmm.
2. Summarize your reading in 1-2 paragraphs.
3. Share and discuss your questions with a partner
4. How will you build relationships with your customers?  
• Remember who your customers are.
• Remember what value you are proposing.
• Remember how you will deliver this value.
• How can you connect these to develop and sustain positive relationships with your customers?
5. Rough Draft Cards
6. TOD - Muddy Points relating to customer relationships

Awesome BMC Resource

The Business Model Explained to my Grandmother from Ugo Mendes Donelli

Channels

EQ - How does the right mix of Channels help bring a value proposition to market?

1. Activator: Assessing the Basics
2. Peer Think Tank
1. Discuss your business idea with a partner.  Include the following:
1. Explain the business concept/idea
2. Explain your target customers & customer segment type
3. Describe what you know about your customers
4. Describe the unique value proposition(s) your business will offer customers
2. Provide Feedback
1. What makes sense?
2. What doesn't?
3. What do you like about your partner's work?
4. What needs to be improved?
3. Introduction to Channels
1. What?
2. How?
3. Why?
4. Best Buy's Channels
5. Intro Channel Phases (5)
6. Jigsaw - Best Buy's Channel Phases
7. TOD - Describe Channels and list the 5 channel phases

Value Propositions

EQ - How does a value proposition impact a buyer's behavior?

1. Review Customer Segment Work 
2. Peer Think - What value(s) are you offering your potential customers?
3. Value Proposition Handout
1. Active Reading
2. Take extensive notes
4. 3 Rules of a Compelling Value Proposition - Click Here
5. Business Model Development - Develop your product's value proposition
6. TOD - Answer the EQ

Develop Your Customer Segments

EQ - How does an entrepreneur develop a well-articulated customer segment?

1. Activator - Team Knowledge Check
1.  List and Describe each of the 5 basic Customer Segments
2. How does an empathy map help us understand our customer segments
2. Distribution of Materials
1. Empathy Map
2. Business Model Canvas
3. Laptops
3. Introduction to Google Drive
1. User Name - Log in name
2. Password - DSD + lunch code
4. Project Development Time

   

   Photo Credit - creditsolutions.dnb.com

1. Identify your business
2. Empathize with your potential customers using the empathy map
3. Compose a descriptive overview of the average customer(s) in Google Docs
4.  Define your primary customer segment(s)
5. Explain your decision in writing
5. Muddy Points - In what areas are your struggling?

Developing a Customer Segment

EQ - How is a customer persona developed?

1. Q&A
2. Quiz - Customer Segments
3. Developing a Customer Persona
4. Review - 5 basic customer segments
5. Discussion - How can we use the results of our empathy map to determine our customer segment?
6. Define your business's customer segment
1. Use your notes & customer persona
2. Justify your decision in 1 paragraph