Wednesday, April 2, 2014

Developing a Customer Segment

EQ - How is a customer persona developed?
  1. Q&A
  2. Quiz - Customer Segments
  3. Developing a Customer Persona
  4. Review - 5 basic customer segments
  5. Discussion - How can we use the results of our empathy map to determine our customer segment?
  6. Define your business's customer segment
    1. Use your notes & customer persona
    2. Justify your decision in 1 paragraph 
Posted by Justin Hill at 11:20 AM

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