- Mini-lesson - Empathy Map
- Try It - DHS Cafeteria
- Developing a Customer Persona
- Jigsaw - 5 basic customer segments
- Discussion - How can we use the results of our empathy map to determine our customer segment?
- Define your business's customer segment
- Use your notes & customer persona
- Justify your decision in 1 paragraph
Monday, March 31, 2014
Defining a Customer Segment
EQ - How does an entrepreneur select a profitable customer segment?
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