EQ - How does a business use empathy to connect with its customer segment?
- Activator: Cartoon
- PowerPoint
- Empathy In Business
- Actively Read the Perspective
- Discussion Question - What message is the author trying to convey?
- Collaborative Pairs Brainstorming
- What might your customer segment(s) want?
- Introduction to the Empathy Map "XPLANE"
- Empathy Map Example - Microsoft
- Try it Together - On the board
- Shifting Perspectives - No More Us Vs. Them
- TOD - Answer the EQ
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