Develop Your Customer Segments

EQ - How does an entrepreneur develop a well-articulated customer segment?

1. Activator - Team Knowledge Check
1.  List and Describe each of the 5 basic Customer Segments
2. How does an empathy map help us understand our customer segments
2. Distribution of Materials
1. Empathy Map
2. Business Model Canvas
3. Laptops
3. Introduction to Google Drive
1. User Name - Log in name
2. Password - DSD + lunch code
4. Project Development Time

   

   Photo Credit - creditsolutions.dnb.com

1. Identify your business
2. Empathize with your potential customers using the empathy map
3. Compose a descriptive overview of the average customer(s) in Google Docs
4.  Define your primary customer segment(s)
5. Explain your decision in writing
5. Muddy Points - In what areas are your struggling?