Value Propositions

EQ - How does a value proposition impact a buyer's behavior?

1. Review Customer Segment Work 
2. Peer Think - What value(s) are you offering your potential customers?
3. Value Proposition Handout
1. Active Reading
2. Take extensive notes
4. 3 Rules of a Compelling Value Proposition - Click Here
5. Business Model Development - Develop your product's value proposition
6. TOD - Answer the EQ