Defining a Customer Segment

 EQ - How does an entrepreneur select a profitable customer segment?

1. Mini-lesson - Empathy Map
2. Try It - DHS Cafeteria
3. Developing a Customer Persona
4. Jigsaw - 5 basic customer segments
5. Discussion - How can we use the results of our empathy map to determine our customer segment?
6. Define your business's customer segment
1. Use your notes & customer persona
2. Justify your decision in 1 paragraph 

A new business model - Wu Tang 

EQ - How does a business use empathy to connect with its customer segment?

1. Activator: Cartoon
1. PowerPoint
   
2. Empathy In Business
1. Actively Read the Perspective 
2. Discussion Question - What message is the author trying to convey?
3. Collaborative Pairs Brainstorming
1. What might your customer segment(s) want?
4. Introduction to the Empathy Map "XPLANE"
5. Empathy Map Example - Microsoft 
6. Try it Together - On the board
   
7. Shifting Perspectives - No More Us Vs. Them 
   
8. TOD - Answer the EQ

Customer Segments

EQ - How are customer segments an integral part of a business model?

1. Activator - Business Model Quiz
2. Homework Review - Examples of Customer Segments
3. Muddy Point Clarification

 EQ - How does a business use empathy to connect with its customer segment?

1. Activator: Cartoon
1. PowerPoint
   
2. Empathy In Business
1. Actively Read the Perspective 
2. Discussion Question - What message is the author trying to convey?
3. Collaborative Pairs Brainstorming
1. What might your customer segment(s) want?
4. Introduction to the Empathy Map "XPLANE"
5. Empathy Map Example - Microsoft 
6. Try it Together - On the board
   
7. Shifting Perspectives - No More Us Vs. Them 
   
8. TOD - Answer the EQ

Ideation

Ideation

1. Activator - Create a list of bad, terrible, stupid, or gross idea.
1. List formation
2. Turn the tide - Turn a horrible idea into a good one by either considering its opposite, or by finding some aspect within the terrible idea that can be used to inspire a good one
2. Utilize the business model canvas to generate a rough draft of how this idea can turn profitable
3. Sharing Ideas

EQ - How are customer segments an integral part of a business model?

1.  Advanced Organizer
2. Introduction to Customer Segments
• What?
• How?
• Why?
3. Jigsaw - Examples of Customer Segments (5)
1. Customer Segment Handout
2. Online Search
3. Group Share 

Intro to Business Models

EQ - How can a business model aid in the development of a business plan?

1.      Activator: Tony the Technician (p. 64)

2.      Collaborative Pairs – Discuss a time when you made plans.

o    Why did you actually plan?

o    Why was it important for you to plan?

3.      Walt Disney’s Plan (p. 67)

4.      Intro to a Business Plan (Foldable)

o    What?

o    Purpose?

o    Why is one important?

5.      White Board Debriefing

6.      Elements of a Business Plan (p. 70-77)

o    Intro. (Title Page, Statement of Purpose, Executive Summary)

o    Marketing (Product/Service, Market, Industry, Location)

o    Finance (Identification of Risk, Financials, Capital needed, ROI)

o    Operations (Day-to-day mgmt, hiring procedures, 3 keys)

o    Conclusion (Goals & Objectives)

7.      Whoa, Whoa, Whoa…Not so fast 
   o    Tool to simplify this process
o    Intro to Canvas video businessmodelgeneration.com

8. Introduction - Business Models
• What?
• Why?
• How?
9. Business Model Generation Advanced Organizer*
10. A breakdown of the components *