Ideation

Ideation

1. Activator - Create a list of bad, terrible, stupid, or gross idea.
1. List formation
2. Turn the tide - Turn a horrible idea into a good one by either considering its opposite, or by finding some aspect within the terrible idea that can be used to inspire a good one
2. Utilize the business model canvas to generate a rough draft of how this idea can turn profitable
3. Sharing Ideas

EQ - How are customer segments an integral part of a business model?

1.  Advanced Organizer
2. Introduction to Customer Segments
• What?
• How?
• Why?
3. Jigsaw - Examples of Customer Segments (5)
1. Customer Segment Handout
2. Online Search
3. Group Share