Value Propositions

EQ - How do businesses use empathy to create a business model?

1. Introduction to the Empathy Map "XPLANE"
2. Empathy Map Example - Microsoft 
3. Create an Empathy Map for your Cow Business Model

EQ - How can value be delivered to a customer segment?

1. Activator - Discussion question - What makes a customer choose to purchase from one company over another?
2. Advanced Organizer
3. Introduction to Value Proposition
1. What?
2. Why?
4. Group Think - What value(s) are you offering your potential customers?
5. Examples of Value Propositions (11)
6. Group Think - Categorize your product's value proposition
7. TOD - Answer the EQ

The Empathy Map

 EQ - How do businesses use empathy to create a business model?

1. Activator: The Silly Cow Exercise
2. Shifting Perspectives - No More Us Vs. Them 
3. Discussion Question - Based on your results, what would the customers want?
4. Introduction to the Empathy Map "XPLANE"
5. Empathy Map Example - Microsoft
6. TOD - Answer the EQ

Customer Segments Continued

EQ - How are customer segments an integral part of a business model?

1. Jigsaw - Examples of Customer Segments (5)
1. Customer Segment Handout
2. Online Search
3. Group Share 

EQ - How do businesses use empathy to create a business model?

1. Activator:  Shared Inquiry
2. Discussion Question - What message is the author trying to convey?
3. Warm - Up: The Silly Cow Exercise
4. Shifting Perspectives - No More Us Vs. Them 
5. Discussion Question - Based on your results, what would the customers want?
6. Introduction to the Empathy Map "XPLANE"
7. Empathy Map Example - Microsoft
8. TOD - Answer the EQ

"For whom are we creating value?"

EQ - How are customer segments an integral part of a business model?

1. Activator: Think Tank - Idea Generator
2. Advanced Organizer
3. Introduction to Customer Segments
• What?
• How?
• Why?
4. Group Think - Try It
5. Jigsaw - Examples of Customer Segments (5)
1. Customer Segment Handout
2. Online Search
3. Group Share
6. TPS - Categorize your customer segment based on the examples provided in class.
7. TOD - Do you feel your groups customer segment was the best choice for your product idea? Why or why not?

Intro to Business Models

1. Mini Lesson: Functions of Business
2. Quiz - Functions of Business
3. Business Model Generation Advanced Organizer*
4. Introduction - Business Models
• What?
• Why?
• How?
5. A breakdown of the components *
6. A view of Apple's Business Model*
7. TOD - Give 1 Get 1