Wednesday, October 19, 2011

"For whom are we creating value?"

EQ - How are customer segments an integral part of a business model?
  1. Activator: Think Tank - Idea Generator
  2. Advanced Organizer
  3. Introduction to Customer Segments
    • What?
    • How?
    • Why?
  4. Group Think - Try It
  5. Jigsaw - Examples of Customer Segments (5)
    1. Customer Segment Handout
    2. Online Search
    3. Group Share
  6. TPS - Categorize your customer segment based on the examples provided in class.
  7. TOD - Do you feel your groups customer segment was the best choice for your product idea? Why or why not?

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