Value Propositions

EQ - How do businesses use empathy to create a business model?

1. Introduction to the Empathy Map "XPLANE"
2. Empathy Map Example - Microsoft 
3. Create an Empathy Map for your Cow Business Model

EQ - How can value be delivered to a customer segment?

1. Activator - Discussion question - What makes a customer choose to purchase from one company over another?
2. Advanced Organizer
3. Introduction to Value Proposition
1. What?
2. Why?
4. Group Think - What value(s) are you offering your potential customers?
5. Examples of Value Propositions (11)
6. Group Think - Categorize your product's value proposition
7. TOD - Answer the EQ