- Activator: The Silly Cow Exercise
- Shifting Perspectives - No More Us Vs. Them
- Discussion Question - Based on your results, what would the customers want?
- Introduction to the Empathy Map "XPLANE"
- Empathy Map Example - Microsoft
- TOD - Answer the EQ
Tuesday, October 25, 2011
The Empathy Map
EQ - How do businesses use empathy to create a business model?
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