Awesome BMC Resource

The Business Model Explained to my Grandmother from Ugo Mendes Donelli

Channels

EQ - How does the right mix of Channels help bring a value proposition to market?

1. Activator: Assessing the Basics
2. Peer Think Tank
1. Discuss your business idea with a partner.  Include the following:
1. Explain the business concept/idea
2. Explain your target customers & customer segment type
3. Describe what you know about your customers
4. Describe the unique value proposition(s) your business will offer customers
2. Provide Feedback
1. What makes sense?
2. What doesn't?
3. What do you like about your partner's work?
4. What needs to be improved?
3. Introduction to Channels
1. What?
2. How?
3. Why?
4. Best Buy's Channels
5. Intro Channel Phases (5)
6. Jigsaw - Best Buy's Channel Phases
7. TOD - Describe Channels and list the 5 channel phases

Value Propositions

EQ - How does a value proposition impact a buyer's behavior?

1. Review Customer Segment Work 
2. Peer Think - What value(s) are you offering your potential customers?
3. Value Proposition Handout
1. Active Reading
2. Take extensive notes
4. 3 Rules of a Compelling Value Proposition - Click Here
5. Business Model Development - Develop your product's value proposition
6. TOD - Answer the EQ

Develop Your Customer Segments

EQ - How does an entrepreneur develop a well-articulated customer segment?

1. Activator - Team Knowledge Check
1.  List and Describe each of the 5 basic Customer Segments
2. How does an empathy map help us understand our customer segments
2. Distribution of Materials
1. Empathy Map
2. Business Model Canvas
3. Laptops
3. Introduction to Google Drive
1. User Name - Log in name
2. Password - DSD + lunch code
4. Project Development Time

   

   Photo Credit - creditsolutions.dnb.com

1. Identify your business
2. Empathize with your potential customers using the empathy map
3. Compose a descriptive overview of the average customer(s) in Google Docs
4.  Define your primary customer segment(s)
5. Explain your decision in writing
5. Muddy Points - In what areas are your struggling?

Developing a Customer Segment

EQ - How is a customer persona developed?

1. Q&A
2. Quiz - Customer Segments
3. Developing a Customer Persona
4. Review - 5 basic customer segments
5. Discussion - How can we use the results of our empathy map to determine our customer segment?
6. Define your business's customer segment
1. Use your notes & customer persona
2. Justify your decision in 1 paragraph