Customer Relationships

Welcome back from the weekend!  The FBLA is attending the State Leadership Conference until Wednesday.  Ms. Ohlson will be here to assist you with your business model development.

If you remember to our last meeting, you received information regarding Customer Relationships.  Today's class aims to solidify your understanding of this building block.  

EQ - How do I develop customer relationships for my business?

1. Activator - Complete the Ticket In The Door
2. DDAP - 5 Ways to Build Customer Relationships
1. Actively Read (jot down)
• Key Words
• Key Ideas
• Key Topics
• Questions
• Things that make you go hmm.
2. Summarize your reading in 1-2 paragraphs.
3. Share and discuss your questions with a partner
4. How will you build relationships with your customers?  
• Remember who your customers are.
• Remember what value you are proposing.
• Remember how you will deliver this value.
• How can you connect these to develop and sustain positive relationships with your customers?
5. Rough Draft Cards
6. TOD - Muddy Points relating to customer relationships

Channels and Customer Relationships

EQ - How does the right mix of Channels help bring a value proposition to market?

1. Activator: Team review of Channels
1. Purpose of 
2. Types
3. Stages
2. Discussion: How does Apple demonstrate the effective use of channels to deliver its value proposition?
   
3. Choose a product and identify each phase of the company's channel.

EQ - What motivates customers to establish a relationship with a company?

1. Introduction to Customer Relationships
1. What?
2. Why?
3. How?
2. Discussion Question:  Look at the motivations that drive customer relationships.  How can a company effectively create a relationship with customers your age? 
3. Six categories of customer relationships
   
4. Preview of the next 2 classes.
   

Channels

EQ - How does the right mix of Channels help bring a value proposition to market?

1. Activator: Homework Splashdown (KWL)
2. Channels
1. What are channels?
2. 5 Channel Functions (The Why)
3. Types
4. Stages
3. Team Challenge: Identify how Apple demonstrate the effective use of channels to deliver its value proposition?
1. Posterboard
2. Identify Apple's channels
3. How does Apple utilize its channels to address the functions of channels?
4. KWL update
4. Debriefing
5. TPS - Brainstorm to develop your business's channels

Channels

EQ - How does the right mix of Channels help bring a value proposition to market?

1. Activator: Assessing the Basics
2. Peer Think Tank
1. Discuss your business idea with a partner.  Include the following:
1. Explain the business concept/idea
2. Explain your target customers & customer segment type
3. Describe what you know about your customers
4. Describe the unique value proposition(s) your business will offer customers
2. Provide Feedback
1. What makes sense?
2. What doesn't?
3. What do you like about your partner's work?
4. What needs to be improved?
3. Introduction to Channels
1. What?
2. How?
3. Why?
4. Best Buy's Channels
5. Intro Channel Phases (5)
6. Jigsaw - Best Buy's Channel Phases
7. TOD - Describe Channels and list the 5 channel phases

Value Proposition

EQ - How does a value proposition impact a buyer's behavior?

1. Activator - The Fox versus The Hedgehog
2. Review Empathy Map Homework
3. Advanced Organizer
4. Introduction to Value Proposition
1. What?
2. Why?
5. 3 Rules of a Compelling Value Proposition - Click Here
6. Peer Think - What value(s) are you offering your potential customers?
7. Jigsaw - Examples of Value Propositions (11)
8. Group Think - Categorize your product's value proposition
9. TOD - Answer the EQ