Value Proposition

EQ - How does a value proposition impact a buyer's behavior?

1. Activator - The Fox versus The Hedgehog
2. Review Empathy Map Homework
3. Advanced Organizer
4. Introduction to Value Proposition
1. What?
2. Why?
5. 3 Rules of a Compelling Value Proposition - Click Here
6. Peer Think - What value(s) are you offering your potential customers?
7. Jigsaw - Examples of Value Propositions (11)
8. Group Think - Categorize your product's value proposition
9. TOD - Answer the EQ