Channels and Customer Relationships

EQ - How does the right mix of Channels help bring a value proposition to market?

1. Activator: Team review of Channels
1. Purpose of 
2. Types
3. Stages
2. Discussion: How does Apple demonstrate the effective use of channels to deliver its value proposition?
   
3. Choose a product and identify each phase of the company's channel.

EQ - What motivates customers to establish a relationship with a company?

1. Introduction to Customer Relationships
1. What?
2. Why?
3. How?
2. Discussion Question:  Look at the motivations that drive customer relationships.  How can a company effectively create a relationship with customers your age? 
3. Six categories of customer relationships
   
4. Preview of the next 2 classes.