Cost Structure

EQ - How can cost structure make or break a business model?

1. Activator: Muddy Point Review
2. Revisiting the Profit Equation
3. Intro to cost structure
1. Defined
2. Purpose
3. Prioritizing Costs
4. Develop a legitimate cost structure for your business model
5. Create Business Model Canvas cards
6. Preview Business Plans

**Homework** Summarize your business model in writing

Three Keys

EQ - How do Key Resources, Key Activities, and Key Partnerships impact a business model?

1. Q & A - Revenue Streams
2. Knowledge Check Part 1
3. Mini-lesson: Factors of Production
4. Advanced Organizer
5. Partnership Reading
6. Knowledge Check Part 2
7. Create Images for Business Model

Revenue Streams

EQ - How are the different types of revenue streams differentiated?

1. Update Business Model Canvas w/ Customer Relationship Images
2. Introduction to Revenue Streams
3. Independent Reading for Understanding (Create an outline/notes page)
1. Define Revenue Streams
2. Analogy to Heart
3. 2 Major Types
4. Key Questions to Consider
5. Ways to Generate Revenue Streams
6. Compare Pricing Mechanisms
4. Class Discussion
5. Knowledge Check
6. **Homework** Identify and Develop Revenue Streams for your Business Model Canvas

Customer Relationships Continued

EQ - How can customer relationships be built?

1. Activator: Hot Seat Questionnaire
2. DDAP - 5 Key Ways to Build Customer Relationships
1. Summarize your reading
2. In what ways do you think you can develop relationships with your customers?
3. Class Discussion
4. Business Model Element Creation

Customer Relationships

EQ - How are the different types of customer relationships distinguished?

1.  Introduction to Class
1. Homework Check
2. Tape to Business Model Canvas
2. 15 Minute Table Talk - Discuss Your Current Business Model
1. Discussion
2. Feedback 
3. Repeat
3.  Regrouping - Class Favorites (so far)
4. Activator - Chalk Talk (What do people expect of relationships)
5. Connect to Business
6. Business Motives
7. Jigsaw - Categories of Customer Relationships
8. TOD - What type of relationship do your potential customers expect?