Introduction to Value Propositions

EQ - How does a well-understood customer persona aid the determination of a value proposition?

1. Q&A
2. Review Customer Segments - Focus on Multi-sided Platforms
3. Quiz - Customer Segments
4. Activator - Using the content of your empathy map homework assignment, create a short story to describe who this person is and what matters to him/her (3 Volunteers needed to share).
5. Introduction to Customer Persona Development
1. Defined
2. How to develop a customer persona *Brief Article*
3. Try it *Graphic Organizer*
4. Share it
6. AP - TPS Questionnaire
1. What is a customer persona?
2. What elements should be included in a customer persona?
3. How would you score your understanding of customer personas (0-10 w/ 10 the best)
4. What leads you to score yourself this way?
7. Debriefing
8. Activator - Discussion Questions
1. What does value mean to you?
2. What does value mean to your potential customers?
9. Introduction to Value Propositions *Graphic Organizer*
1. What is a VP?
2. What are the elements of a VP?
3. Define "value-added"
4. 11 types of VPs
5. Key Questions when determining VPs
10. TOD - AP - How can a customer persona help determine a company's value proposition?