Business Development Day

EQ - How can I influence customers to choose my goods/services instead of my competitors'?

1. Activator - Review Customer Segments and Value Propositions
2. Quiz
1. Google Drive Directions
2. Quiz Distribution
3. Business Development
1. Review 
1. Business Concept
2. Customer Segment Evaluation
3. Customer Persona
2. Improvements
1. Customer Segment Evaluation (other customer groups)
2. Customer Persona
3. Identify what combination of Value Propositions will most likely cause your customer segment to buy from you instead of the competition
1. Evaluate the results of your Empathy Map and your Customer Persona to identify what really matters to these people
2. List and Justify which Value Propositions meet the Customer Segment's needs and wants.
3. List and Justify which Value Propositions DO NOT meet the Customer Segment's needs and wants.
4. TOD 
1. What is the easiest part about developing an understanding of what your customer wants?
2. What is the hardest part?
3. Which Value Propositions are you struggling to understand?