Friday, October 7, 2016

Intro to Business Model Generation

EQ - How does an entrepreneur select a profitable customer segment?
  1. Q&A
  2. Empathy Map Quiz
  3. Activator - Intro to Business Model Generation



  4. Introduction to the Business Model Canvas
    1. Distribution of Graphic Organizer
    2. Reading Guide Packet
    3. Building Blocks
  5. AP - (TPS) Why should an entrepreneur consider using the Business Model Canvas to develop a business model?
  6. Introduction to Customer Segments
    1. What? Why? How?
    2. Five basic types - Jigsaw
    3. Examples
  7. AP - (TPS) How does using an empathy map help us understand and define our customer segment(s)?
  8. Together - Developing a Customer Segment (Continuing the cafeteria example)
    1. Review empathy map
    2. Identify patterns/trends
    3. Determine all potential groups of people who may be served
  9. Discussion Question - How do we know which segment to choose?
    1. FOP
    2. S&D
    3. Profitability
  10. AP - (TPS) Which type(s) of customer segment(s) have you determined for the cafeteria?  Explain your thinking.
  11. Making Connections Discussion
  12. TOD - Responding to the EQ
**Prepare to discuss your business concept next class**

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