Empathy In Business

EQ - How does a business use empathy to connect with its customer segment?

1. Activator - Silly Cow
1. Brainstorming Rules
1. Stay Focused
2. Enforce Rules
3. Think Visually
4. Prepare
2. Discussion Question: How do we know if we have an idea that people will care enough about to support it?
3. Cartoon Analysis - PowerPoint 
4. Empathy In Business
1. Actively Read the Perspective 
2. Discussion Question - What message is the author trying to convey?
5. Collaborative Pairs Brainstorming
1. What might your customer segment(s) want?
6. Introduction to the Empathy Map "XPLANE"
7. Empathy Map Example - Microsoft 
8. Try it Together - On the board
9. Shifting Perspectives - No More Us Vs. Them  
10. TOD - Answer the EQ