Monday, October 24, 2016

Introduction to Value Propositions

EQ - How does a well-understood customer persona aid the determination of a value proposition?
  1. Q&A
  2. Review Customer Segments - Focus on Multi-sided Platforms
  3. Quiz - Customer Segments
  4. Activator - Using the content of your empathy map homework assignment, create a short story to describe who this person is and what matters to him/her (3 Volunteers needed to share).
  5. Introduction to Customer Persona Development
    1. Defined
    2. How to develop a customer persona *Brief Article*
    3. Try it *Graphic Organizer*
    4. Share it
  6. AP - TPS Questionnaire
    1. What is a customer persona?
    2. What elements should be included in a customer persona?
    3. How would you score your understanding of customer personas (0-10 w/ 10 the best)
    4. What leads you to score yourself this way?
  7. Debriefing
  8. Activator - Discussion Questions
    1. What does value mean to you?
    2. What does value mean to your potential customers?
  9. Introduction to Value Propositions *Graphic Organizer*
    1. What is a VP?
    2. What are the elements of a VP?
    3. Define "value-added"
    4. 11 types of VPs
    5. Key Questions when determining VPs
  10. TOD - AP - How can a customer persona help determine a company's value proposition?

Friday, October 7, 2016

Intro to Business Model Generation

EQ - How does an entrepreneur select a profitable customer segment?
  1. Q&A
  2. Empathy Map Quiz
  3. Activator - Intro to Business Model Generation



  4. Introduction to the Business Model Canvas
    1. Distribution of Graphic Organizer
    2. Reading Guide Packet
    3. Building Blocks
  5. AP - (TPS) Why should an entrepreneur consider using the Business Model Canvas to develop a business model?
  6. Introduction to Customer Segments
    1. What? Why? How?
    2. Five basic types - Jigsaw
    3. Examples
  7. AP - (TPS) How does using an empathy map help us understand and define our customer segment(s)?
  8. Together - Developing a Customer Segment (Continuing the cafeteria example)
    1. Review empathy map
    2. Identify patterns/trends
    3. Determine all potential groups of people who may be served
  9. Discussion Question - How do we know which segment to choose?
    1. FOP
    2. S&D
    3. Profitability
  10. AP - (TPS) Which type(s) of customer segment(s) have you determined for the cafeteria?  Explain your thinking.
  11. Making Connections Discussion
  12. TOD - Responding to the EQ
**Prepare to discuss your business concept next class**

Wednesday, October 5, 2016

Empathy In Business

EQ - How does a business use empathy to connect with its customer segment?
  1. Activator - Silly Cow
    1. Brainstorming Rules
      1. Stay Focused
      2. Enforce Rules
      3. Think Visually
      4. Prepare
  2. Discussion Question: How do we know if we have an idea that people will care enough about to support it?
  3. Cartoon Analysis - PowerPoint 
  4. Empathy In Business
    1. Actively Read the Perspective 
    2. Discussion Question - What message is the author trying to convey?
  5. Collaborative Pairs Brainstorming
    1. What might your customer segment(s) want?
  6. Introduction to the Empathy Map "XPLANE"
  7. Empathy Map Example - Microsoft 
  8. Try it Together - On the board
  9. Shifting Perspectives - No More Us Vs. Them  
  10. TOD - Answer the EQ

Monday, October 3, 2016

Unit 2 Exam

EQ - How are economic decisions made?

  1. Activator - Peer Review
  2. Unit 2 Exam

EQ - How does a business use empathy to connect with its customer segment?
  1. Activator - Silly Cow
    1. Brainstorming Rules
      1. Stay Focused
      2. Enforce Rules
      3. Think Visually
      4. Prepare
  2. Discussion Question: How do we know if we have an idea that people will care enough about to support it?
  3. Cartoon Analysis - PowerPoint 
  4. Empathy In Business
    1. Actively Read the Perspective 
    2. Discussion Question - What message is the author trying to convey?
  5. Collaborative Pairs Brainstorming
    1. What might your customer segment(s) want?
  6. Introduction to the Empathy Map "XPLANE"
  7. Empathy Map Example - Microsoft 
  8. Try it Together - On the board
  9. Shifting Perspectives - No More Us Vs. Them  
  10. TOD - Answer the EQ