Value Proposition

EQ - How can value be delivered to a customer segment?

1. Activator - Discussion question - What makes a customer choose to purchase from one company over another?
2. Review Empathy Map Homework
3. Advanced Organizer
4. Introduction to Value Proposition
1. What?
2. Why?
5. Group Think - What value(s) are you offering your potential customers?
6. Examples of Value Propositions (11)
7. Group Think - Categorize your product's value proposition
8. TOD - Answer the EQ

Value Propositions

EQ - How do businesses use empathy to create a business model?

1. Activator - Splashdown: Tell me about empathy
2. Intro to the Empathy Map - Donegal Cafeteria
3. Try it OYO

 
EQ - How does a value proposition impact a buyer's behavior?

1. Activator - Discussion question - What makes a customer choose to purchase from one company over another?
2. Review Empathy Map Homework
3. Advanced Organizer
4. Introduction to Value Proposition
1. What?
2. Why?
5. Group Think - What value(s) are you offering your potential customers?
6. Jigsaw - Examples of Value Propositions (11)
7. Group Think - Categorize your product's value proposition
8. TOD - Answer the EQ

Empathy

 EQ - How do businesses use empathy to create a business model?

1. Activator: Cartoon
1. PowerPoint
   
2. Empathy In Business
1. Actively Read the Perspective 
2. Discussion Question - What message is the author trying to convey?
3. Collaborative Pairs Brainstorming
1. What might your customer segment(s) want?
4. Introduction to the Empathy Map "XPLANE"
5. Empathy Map Example - Microsoft 
6. Try it Together - On the board
   
7. Shifting Perspectives - No More Us Vs. Them 
   
8. TOD - Answer the EQ

For Whom Are We Creating Value?

EQ - How are customer segments an integral part of a business model?

1. Activator: Holy Cow
2. Group Discussion - What outside influences may dictate the success of your idea?
3. Revisit - Think Tank - Idea Generator
4.  Advanced Organizer
5. Introduction to Customer Segments
• What?
• How?
• Why?
6. Group Think - Try It
7. Jigsaw - Examples of Customer Segments (5)
1. Customer Segment Handout
2. Online Search
3. Group Share
8. TPS - Categorize your customer segment based on the examples provided in class.
9. TOD - Do you feel your group's customer segment was the best choice for your product idea? Why or why not?

Introduction to Business Models

EQ - How are business models generated?

1. Activator: Shared with you for free from businessmodelgeneration.com 
2. Introduction - Business Models
• What?
• Why?
• How?
3. Business Model Generation Advanced Organizer*
4. A breakdown of the components *
5. A view of Apple's Business Model
6. TOD - Give 1 Get 1

Your Million Dollar Idea

EQ - How can I develop a million dollar business this week?

1. Activator - My Challenge to You (Page one of the packet)
2. Actively Read the Million Dollar Idea Packet
• Mark up the packet with your thoughts, ideas, and questions (The more the merrier)
3. Share your thoughts, ideas, and questions with a partner
1. Gain a new perspective
2. Help your classmates answer questions
4. Try it for Yourself - Follow Noah's steps and see what you can do during this class period
1. Find a profitable idea (p 3-4)
2. Find $1,000,000 worth of customers (4-7)
3. Assess your customer's value (7-8)
4. Validate your idea (8-10)
5. Killing your inner "Want-repreneur" (No more wannabe's)
5. 5 Minute TOD 
1. Create a list of your accomplishments during this class period
2. Where would you like to take your idea next?
3. What can Mr. Hill do to help you?

Concluding Unit 2

EQ - How are entrepreneurial decisions made?

1. Activator - Muddy Point Grab Bag
2. What we need to know as entrepreneurs
3. Create a personalized study guide

**Unit Exam next class