Tuesday, March 13, 2012

Value Propositions

EQ - How can value be delivered to a customer segment?
  1. Activator - Discussion question - What makes a customer choose to purchase from one company over another?
  2. Review Empathy Map Homework
  3. Advanced Organizer
  4. Introduction to Value Proposition
    1. What?
    2. Why?
  5. Group Think - What value(s) are you offering your potential customers?
  6. Examples of Value Propositions (11)
  7. Group Think - Categorize your product's value proposition
  8. TOD - Answer the EQ

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