- Activator - Discussion question - What makes a customer choose to purchase from one company over another?
- Review Empathy Map Homework
- Advanced Organizer
- Introduction to Value Proposition
- What?
- Why?
- Group Think - What value(s) are you offering your potential customers?
- Examples of Value Propositions (11)
- Group Think - Categorize your product's value proposition
- TOD - Answer the EQ
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