Monday, March 5, 2012

The Empathy Map

 EQ - How do businesses use empathy to create a business model?
  1. Activator: Cartoon
  2. Empathy In Business
  3. Discussion Question - Based on your results, what would the customers want?
  4. Introduction to the Empathy Map "XPLANE"
  5. Empathy Map Example - Microsoft 
  6. Shifting Perspectives - No More Us Vs. Them 
  7. TOD - Answer the EQ

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