Monday, March 19, 2012

Channels

EQ - How does the right mix of Channels help bring a value proposition to market?
  1. Activator: Assessing the Basics
  2. Introduction to Channels
    1. What?
    2. How?
    3. Why?
  3. Intro Channel Phases (5)
  4. Jigsaw - Apple's Channel Phases
  5. TOD - Describe Channels and list the 5 channel phases

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