Intro to Cost Structure

EQ - How can cost structure make or break a business model?

1. Activator: Make a list everything you have done so far today
1. Discussion
2. Revisiting the Profit Equation
3. Intro to cost structure
1. Defined
2. Purpose
3. Prioritizing Costs
4. Develop a legitimate cost structure for your business model
5. Preview Business Plans

**Homework** Summarize your business model in writing

3 Keys

EQ - How do Key Resources, Key Activities, and Key Partnerships impact a business model?

1. "So Much Room For Activities"


2. Introduction to The 3 Keys
3. Advanced Organizer
4. Mini-lesson: Factors of Production
5. Partnership Reading
6. Class Discussion
7. Muddy Points

Revenue Streams

EQ - Why are revenue streams vital to a business model?

1. Activator - Anticipation Guide
2. Revenue Streams
1. Heart Analogy
2. Handouts
1. Actively Read
1. What are revenue streams?
2. Why is it important to understand revenue streams?
3. What are some examples of revenue streams?
2. Muddy Points 
3. Assessment - How will your business generate sales?
1. Use your understanding of your business model to develop revenue streams that will drive sales for your business.
2. These revenue streams must meet the needs/wants of your customer segments.

Introduction to Channels

EQ - How does an entrepreneur develop appropriate channels to communicate and reach a customer segment to deliver a value proposition?

1. Q&A
2. Customer Segments & Value Propositions Quiz
3. Activator - Is there an announcements problem?  How do we solve it?
4. Introduction to Channels
1. Connection to Business Model
2. Multiple Channels
3. Channel Phases
5. RA - Reading for Understanding
1. Individually read the article
1. Talk to the text
2. Identify key ideas
3. Summarize - What does this all mean?  Connect to CS & VP
1. What you know.
2. What you don't know.
2. Partnership Collaboration
1. Focus on understanding content
2. Predict how your business will develop channels to deliver VP to CS
6. Regroup - Class Collaboration
1. Summary of Key Ideas
1. Define
2. Phases
3. Key Questions to Ask
2. Cell phone company example

Business Development Day

EQ - How can I influence customers to choose my goods/services instead of my competitors'?

1. Activator - Review Customer Segments and Value Propositions
2. Quiz
1. Google Drive Directions
2. Quiz Distribution
3. Business Development
1. Intro to customer persona development
2. Determine an accurate customer segment for your business to target
3. Write a description of your customer segment in a new Google Drive Document
1. *BE VERY SPECIFIC*
4. Identify what combination of Value Propositions will most likely cause your customer segment to buy from you instead of the competition
5. Write a description of your customer segment in a new Google Drive Document
1. *BE VERY SPECIFIC*
4. TOD 
1. What is the easiest part about developing an understanding of what your customer wants?
2. What is the hardest part?