Business Development Day

EQ - How can I influence customers to choose my goods/services instead of my competitors'?

1. Activator - Review Customer Segments and Value Propositions
2. Quiz
1. Google Drive Directions
2. Quiz Distribution
3. Business Development
1. Intro to customer persona development
2. Determine an accurate customer segment for your business to target
3. Write a description of your customer segment in a new Google Drive Document
1. *BE VERY SPECIFIC*
4. Identify what combination of Value Propositions will most likely cause your customer segment to buy from you instead of the competition
5. Write a description of your customer segment in a new Google Drive Document
1. *BE VERY SPECIFIC*
4. TOD 
1. What is the easiest part about developing an understanding of what your customer wants?
2. What is the hardest part?