Intro to Cost Structure

EQ - How can cost structure make or break a business model?

1. Activator: Make a list everything you have done so far today
1. Discussion
2. Revisiting the Profit Equation
3. Intro to cost structure
1. Defined
2. Purpose
3. Prioritizing Costs
4. Develop a legitimate cost structure for your business model
5. Preview Business Plans

**Homework** Summarize your business model in writing