Introduction To Channels

EQ - How does an entrepreneur develop appropriate channels to communicate and reach a customer segment to deliver a value proposition?

1. Activator - Google Me (Moonlight Baking Co.)
2. Introduction to Channels
1. Connection to Business Model
2. Multiple Channels
3. Channel Phases
3. RA - Reading for Understanding
1. Individually read the article
1. Talk to the text
2. Identify key ideas
3. Summarize - What does this all mean?  Connect to CS & VP
1. What you know.
2. What you don't know.
2. Partnership Collaboration
1. Focus on understanding content
2. How can MBC develop better channels to deliver VP to CS
4. Regroup - Class Collaboration
1. Summary of Key Ideas
1. Define
2. Phases
3. Key Questions to Ask
2. Cell phone company example