Intro to Business Model Generation

EQ - How does an entrepreneur select a profitable customer segment?

1. Q&A
2. Empathy Map Quiz
3. Activator - Intro to Business Model Generation




4. Introduction to the Business Model Canvas
1. Distribution of Graphic Organizer
2. Reading Guide Packet
3. Building Blocks
5. AP - (TPS) Why should an entrepreneur consider using the Business Model Canvas to develop a business model?
6. Introduction to Customer Segments
1. What? Why? How?
2. Five basic types - Jigsaw
3. Examples
7. AP - (TPS) How does using an empathy map help us understand and define our customer segment(s)?
8. Together - Developing a Customer Segment (Continuing the cafeteria example)
1. Review empathy map
2. Identify patterns/trends
3. Determine all potential groups of people who may be served
9. Discussion Question - How do we know which segment to choose?
1. FOP
2. S&D
3. Profitability
10. AP - (TPS) Which type(s) of customer segment(s) have you determined for the cafeteria?  Explain your thinking.
11. Making Connections Discussion
12. TOD - Responding to the EQ

**Prepare to discuss your business concept next class**