Monday, March 7, 2016

Empathy

EQ - How does a business use empathy to connect with its customer segment?
  1. Activator - Silly Cow
    1. Brainstorming Rules
      1. Stay Focused
      2. Enforce Rules
      3. Think Visually
      4. Prepare
  2. Discussion Question: How do we know if we have an idea that people will care enough about to support it?
  3. Cartoon Analysis - PowerPoint 
  4. Empathy In Business
    1. Actively Read the Perspective 
    2. Discussion Question - What message is the author trying to convey?
  5. Collaborative Pairs Brainstorming
    1. What might your customer segment(s) want?
  6. Introduction to the Empathy Map "XPLANE"
  7. Empathy Map Example - Microsoft 
  8. Try it Together - On the board
  9. Shifting Perspectives - No More Us Vs. Them  
  10. TOD - Answer the EQ

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