Intro to Channels

EQ - How does an entrepreneur develop appropriate channels to communicate and reach a customer segment to deliver a value proposition?

1. Activator - Is there an announcements problem?  How do we solve it?
2. Introduction to Channels
1. Connection to Business Model
2. Multiple Channels
3. Channel Phases
3. RA - Reading for Understanding
1. Individually read the article
1. Talk to the text
2. Identify key ideas
3. Summarize - What does this all mean?  Connect to CS & VP
1. What you know.
2. What you don't know.
2. Partnership Collaboration
1. Focus on understanding content
2. Predict how your business will develop channels to deliver VP to CS
4. Regroup - Class Collaboration
1. Summary of Key Ideas
1. Define
2. Phases
3. Key Questions to Ask
2. Cell phone company example

Business Development Day

EQ - How can I influence customers to choose my goods/services instead of my competitors'?

1. Activator - Review Customer Segments and Value Propositions
2. Quiz
1. Google Drive Directions
2. Quiz Distribution
3. Business Development
1. Review your customer persona
2. Determine an accurate customer segment for your business to target
3. Write a description of your customer segment in a new Google Drive Document
1. *BE VERY SPECIFIC*
4. Identify what combination of Value Propositions will most likely cause your customer segment to buy from you instead of the competition
5. Write a description of your customer segment in a new Google Drive Document
1. *BE VERY SPECIFIC*
4. TOD 
1. What is the easiest part about developing an understanding of what your customer wants?
2. What is the hardest part?

Intro to Value Propositions

EQ - How is a value proposition developed?

1. Activator - Discussion Questions
1. What does value mean to you?
2. What does value mean to your potential customers?
2. Introduction to Value Propositions *Graphic Organizer*
1. What is a VP?
2. What are the elements of a VP?
3. Define "value-added"
4. 11 types of VPs
5. Key Questions when determining VPs
3. TOD - AP - How can a customer persona help determine a company's value proposition?

Intro to Value Propositions

EQ - How does a well-understood customer persona aid the determination of a value proposition?

1. Activator - Using the content of your empathy map homework assignment, create a short story to describe who this person is and what matters to him/her (3 Volunteers needed to share).
2. Introduction to Customer Persona Development
1. Defined
2. How to develop a customer persona *Brief Article*
3. Try it *Graphic Organizer*
4. Share it
3. AP - TPS Questionnaire
1. What is a customer persona?
2. What elements should be included in a customer persona?
3. How would you score your understanding of customer personas (0-10 w/ 10 the best)
4. What leads you to score yourself this way?
4. Debriefing
5. Activator - Discussion Questions
1. What does value mean to you?
2. What does value mean to your potential customers?
6. Introduction to Value Propositions *Graphic Organizer*
1. What is a VP?
2. What are the elements of a VP?
3. Define "value-added"
4. 11 types of VPs
5. Key Questions when determining VPs
7. TOD - AP - How can a customer persona help determine a company's value proposition?

Empathy in Business

1. Homework Review
1. Collaborative Pairs
2. Do you believe your partner has chosen an appropriate customer segment?  Why or why not?
3. Muddy Points

EQ - How does a business use empathy to connect with its customer segment?
EQ - How can an entrepreneur use empathy to better design a business model?

1. Activator: Cartoon
1. PowerPoint 
2. Empathy In Business
1. Actively Read the Perspective 
2. Discussion Question - What message is the author trying to convey?
3. Collaborative Pairs Brainstorming
1. What might your customer segment(s) want?
4. Introduction to the Empathy Map "XPLANE"
5. Empathy Map Example - Microsoft 
6. Try it Together - On the board
7. Shifting Perspectives - No More Us Vs. Them  
8. TOD - Answer the EQ

 EQ - How does an entrepreneur select a profitable customer segment?

1. Mini-lesson - Empathy Map
2. Try It - DHS Cafeteria
3. Developing a Customer Persona
4. Jigsaw - 5 basic customer segments
1. Justify how the cafeteria could serve each type of customer segment
5. Discussion - How can we use the results of our empathy map to determine our customer segment?
6. Define your business's customer segment
1. Use your notes & customer persona
2. Justify your decision in 1 paragraph