Intro to Value Propositions

EQ - How is a value proposition developed?

1. Activator - Discussion Questions
1. What does value mean to you?
2. What does value mean to your potential customers?
2. Introduction to Value Propositions *Graphic Organizer*
1. What is a VP?
2. What are the elements of a VP?
3. Define "value-added"
4. 11 types of VPs
5. Key Questions when determining VPs
3. TOD - AP - How can a customer persona help determine a company's value proposition?