Empathy in Business

1. Homework Review
1. Collaborative Pairs
2. Do you believe your partner has chosen an appropriate customer segment?  Why or why not?
3. Muddy Points

EQ - How does a business use empathy to connect with its customer segment?
EQ - How can an entrepreneur use empathy to better design a business model?

1. Activator: Cartoon
1. PowerPoint 
2. Empathy In Business
1. Actively Read the Perspective 
2. Discussion Question - What message is the author trying to convey?
3. Collaborative Pairs Brainstorming
1. What might your customer segment(s) want?
4. Introduction to the Empathy Map "XPLANE"
5. Empathy Map Example - Microsoft 
6. Try it Together - On the board
7. Shifting Perspectives - No More Us Vs. Them  
8. TOD - Answer the EQ

 EQ - How does an entrepreneur select a profitable customer segment?

1. Mini-lesson - Empathy Map
2. Try It - DHS Cafeteria
3. Developing a Customer Persona
4. Jigsaw - 5 basic customer segments
1. Justify how the cafeteria could serve each type of customer segment
5. Discussion - How can we use the results of our empathy map to determine our customer segment?
6. Define your business's customer segment
1. Use your notes & customer persona
2. Justify your decision in 1 paragraph