Customer Segments Continued

EQ - How are customer segments an integral part of a business model?

1. Jigsaw - Examples of Customer Segments (5)
1. Customer Segment Handout
2. Online Search
3. Group Share 

EQ - How do businesses use empathy to create a business model?

1. Activator:  Shared Inquiry
2. Discussion Question - What message is the author trying to convey?
3. Warm - Up: The Silly Cow Exercise
4. Shifting Perspectives - No More Us Vs. Them 
5. Discussion Question - Based on your results, what would the customers want?
6. Introduction to the Empathy Map "XPLANE"
7. Empathy Map Example - Microsoft
8. TOD - Answer the EQ

Customer Segments

EQ - How are customer segments an integral part of a business model?

1.  Advanced Organizer
2. Introduction to Customer Segments
• What?
• How?
• Why?
3. Jigsaw - Examples of Customer Segments (5)
1. Customer Segment Handout
2. Online Search
3. Group Share 

EQ - How do businesses use empathy to create a business model?

1. Activator:  Shared Inquiry
2. Discussion Question - What message is the author trying to convey?
3. Warm - Up: The Silly Cow Exercise
4. Shifting Perspectives - No More Us Vs. Them 
5. Discussion Question - Based on your results, what would the customers want?
6. Introduction to the Empathy Map "XPLANE"
7. Empathy Map Example - Microsoft
8. TOD - Answer the EQ

"For whom are we creating value?"

EQ - How are customer segments an integral part of a business model?

1. Activator: Holy Cow
2. Group Discussion - What outside influences may dictate the success of your idea?
3. TPS - Think Tank - Idea Generator
4.  Advanced Organizer
5. Introduction to Customer Segments
• What?
• How?
• Why?
6. Group Think - Try It
7. Jigsaw - Examples of Customer Segments (5)
1. Customer Segment Handout
2. Online Search
3. Group Share
8. TPS - Categorize your customer segment based on the examples provided in class.
9. TOD - Do you feel your group's customer segment was the best choice for your product idea? Why or why not?

Intro to Business Models

EQ - How are business models generated?

1. Activator: Shared with you for free from businessmodelgeneration.com 
2. Introduction - Business Models
• What?
• Why?
• How?
3. Business Model Generation Advanced Organizer*
4. A breakdown of the components *
5. A view of Apple's Business Model
6. TOD - Give 1 Get 1

Emerging Business Issues

EQ - How do entrepreneurs make economic decisions?

1. Homework Review
2. Activator: Kindle Fire
3. Emerging Business Issues Event
1. Introduction
2. Team Assignments
3. Directions
4. Work Time
4. Regrouping
5. Unit Exam Prep

**Unit Exam Next Class**

Supply and Demand Continued

EQ - How do supply and demand impact pricing strategies for entrepreneurs?

1. Refresh: Supply and Demand Game
2. Vocabulary Review - Opportunity Cost, Scarcity, Factors of Production
3. Review the S & D curves
4. Making the Connection of S & D
1. Demand 
2. Supply
3. Equilibrium
4. Surplus v. Deficit
5. Discussion Question: How are prices determined? 
6. Discussion Question 2: How can S & D impact price?
7. Knowledge Check (Question #1 p. 54)

Factors of Production & Supply and Demand

 EQ - How do the factors of production impact business decisions?

1. The Role of Businesses & Entrepreneurs
2. Introduction to Factors of Production
3. Local Business Breakdown
1. Choose a local business
2. What need/want does this business fill?
3. What resources are used to fill this need/want?
4. Classify these resources by type of factors of production
4. TOD - Assessment 2.1 (p. 41)

 EQ - How do supply and demand impact pricing strategies for entrepreneurs?

1. Activator: Supply and Demand Game
2. Vocabulary Review - Opportunity Cost and Scarcity 
3. TPS - Focus on Economics (p. 49)
4. Intro to the S & D curves
1. Demand 
2. Supply
3. Equilibrium
4. Surplus v. Deficit
5. Knowledge Check (Question #1 p. 54)

Entrepreneurial Focus on Economics

EQ - How are economic decisions made?

1. Activator: TPS -  Ideas In Action (p. 35)
2. Vocab Preview *
3. Table Groups: Focus on Economics (p. 36)
4. Chalk Talk: Identifying Needs and Wants
5. The Role of Businesses & Entrepreneurs
6. Introduction to Factors of Production
7. Local Business Breakdown
1. Choose a local business
2. What need/want does this business fill?
3. What resources are used to fill this need/want?
4. Classify these resources by type of factors of production
8. TOD - Assessment 2.1 (p. 41)