Introduction to Channels

EQ - How does an entrepreneur develop appropriate channels to communicate and reach a customer segment to deliver a value proposition?

1. Activator - Google Me (Moonlight Baking Co.)
2. Introduction to Channels
1. Connection to Business Model
2. Multiple Channels
3. Channel Phases
3. RA - Reading for Understanding
1. Individually read the article
1. Talk to the text
2. Identify key ideas
3. Summarize - What does this all mean?  Connect to CS & VP
1. What you know.
2. What you don't know.
2. Partnership Collaboration
1. Focus on understanding content
2. How can MBC develop better channels to deliver VP to CS
4. Regroup - Class Collaboration
1. Summary of Key Ideas
1. Define
2. Phases
3. Key Questions to Ask
2. Cell phone company example

Manipulating Supply and Demand

EQ - How can a business owner manipulate supply and demand to gain an advantage?

1. Supply and Demand Quiz
2. When finished:
1. Take out article from last class
2. Answer the questions on the board.
1. How can we manipulate demand?
2. How can we manipulate supply?
3. Back to Michael Michaels and his coffee shop
1. With you row, identify ways that Michael can manipulate S&D
2. Prepare to share with the class
4. Class Share
5. Debriefing
6. Study Guide Distribution
7. Unit Exam Next Class

Supply and Demand

1. Quiz - Calculating Profit

EQ - How do supply and demand impact pricing strategies for entrepreneurs?

1. Activator: The Hudsucker Proxy (video)
1. Why does a business owner lower the prices of the products that they are not selling quickly?
2. When would a business owner have to raise prices?
3. What does a price increase communicate to customers about the product?
4. What is the opportunity cost evidenced in the video?
5. How do the events shown in the video impact profitability?
6. What would you do differently?
2. Debriefing
3. Supply and Demand - econedlink (Ice Cream Cones)
1. Law of Demand
1. Demand Schedule
2. Charting Demand
2. Law of Supply
1. Supply Schedule
2. Charting Supply
4. AP – How did the Hula Hoop scene indicated the Law of Demand - econedlink
5. Muddy Point Questionnaire – What makes sense?  What doesn’t?
6. Article Distribution
1. Review Active Reading Strategies
2. Read for Understanding
3. Reflection Assignment - Schoology

Intro to Supply and Demand

EQ: How does supply and demand impact an entrepreneur's decisions?

1. Activator: As a Group Develop a Profit Equation Problem
1. Create a source of revenue
2. Create a source of costs
2. Trade and Solve
3. Quiz
4. Lunch Break
5. TPS - Intro to Supply and Demand - Crash Course
1. Identify Key Vocabulary
2. Identify Key Ideas Presented
3. What are the most important items (vocabulary and/or ideas) you learned?
6. Collaborative Pairs
1. What does this mean for an entrepreneur?
2. Pair Share
7. TOD - Muddy Points

Resource Acquisition

EQ - How do I find resources at a cost that will allow me to become profitable?

1. Lessons from the Coffee Shop
1. TPS - Key Ideas Learned
2. Calculating Price
1. Review Profit Equation
2. Review Price Equation
3. Try It - Together
3. Finding Resources
1. Collaborative Pairs - Competitive Assignment
2. Who can start a coffee shop for the least amount of capital expenditures.
1. Two Laptop per partnership (1 for research, 1 for Recording)
2. Google Sheets - Recording
4. Prepare to Share
1. Define Your Concept
2. Total Cost of Startup
3. Cost per Unit Sold
4. Price to customers
5. Profit 
6. # of units sold to break even
5. Q&A