Good Luck

Good Luck!

Intro to Customer Relationships

EQ - How do I develop customer relationships for my business?

1. Channels Q&A
2. Channels Quiz
3. Activator - Padlet
1. What makes a relationship successful?
2. Why is it important for you to have a successful relationship?
4. DDAP - 5 Ways to Build Customer Relationships
1. Actively Read (jot down)
• Key Words
• Key Ideas
• Key Topics
• Questions
• Things that make you go hmm.
2. Summarize your reading in 1-2 paragraphs.
5. Share and discuss your questions with a partner
6. How will you build relationships with your customers?  
• Remember who your customers are.
• Remember what value you are proposing.
• Remember how you will deliver this value.
• How can you connect these to develop and sustain positive relationships with your customers?
7. Rough Draft Cards
8. TOD - Muddy Points relating to customer relationships

Introduction to Channels

EQ - How does an entrepreneur develop appropriate channels to communicate and reach a customer segment to deliver a value proposition?

1. Activator - Is there an announcements problem?  How do we solve it?
2. Introduction to Channels
1. Connection to Business Model
2. Multiple Channels
3. Channel Phases
3. RA - Reading for Understanding
1. Individually read the article
1. Talk to the text
2. Identify key ideas
3. Summarize - What does this all mean?  Connect to CS & VP
1. What you know.
2. What you don't know.
2. Partnership Collaboration
1. Focus on understanding content
2. Predict how your business will develop channels to deliver VP to CS
4. Regroup - Class Collaboration
1. Summary of Key Ideas
1. Define
2. Phases
3. Key Questions to Ask
2. Cell phone company example

EQ - How does the right mix of Channels help bring a value proposition to market?

1. Activator: Splashdown (KWL)
2. Channels
1. What are channels?
2. 5 Channel Functions (The Why)
3. Types
4. Phases
3. Team Challenge: 
1. Create a list of channels used by _________ to communicate with its customer segments.
2. Label each channel as an Owned Channel or a Partner Channel
3. Label each channel as a Direct Channel or an Indirect Channel
4. Identify the purpose of using each individual channel (refer to the bulleted list on page 26 for assistance)
4. Together - Channel Timeline Description
5. Revisit the KWL
6. Muddy Points
7. TPS - Brainstorm to develop your business's channels

Introduction to Business Model Generation

EQ - How does an entrepreneur select a profitable customer segment?

1. Q&A
2. Empathy Map Quiz
3. Activator - Intro to Business Model Generation




4. Introduction to the Business Model Canvas
1. Distribution of Graphic Organizer
2. Reading Guide Packet
3. Building Blocks
5. AP - (TPS) Why should an entrepreneur consider using the Business Model Canvas to develop a business model?
6. CP - 10 Minute Business - Use the BMC to organize your thoughts
1. What did you like?
2. What did you not like?
7. Introduction to Customer Segments
1. What? Why? How?
2. Five basic types - Jigsaw
3. Examples
8. AP - (TPS) How does using an empathy map help us understand and define our customer segment(s)?
9. Together - Developing a Customer Segment (Continuing the cafeteria example)
1. Review empathy map
2. Identify patterns/trends
3. Determine all potential groups of people who may be served
10. Discussion Question - How do we know which segment to choose?
1. FOP
2. S&D
3. Profitability
11. AP - (TPS) Which type(s) of customer segment(s) have you determined for the cafeteria?  Explain your thinking.
12. Making Connections Discussion
13. TOD - Responding to the EQ

**Prepare to discuss your business concept next class**

Empathy In Business

EQ - How does a business use empathy to connect with its customer segment?

1. Activator - Silly Cow
1. Brainstorming Rules
1. Stay Focused
2. Enforce Rules
3. Think Visually
4. Prepare
2. Discussion Question: How do we know if we have an idea that people will care enough about to support it?
3. Cartoon Analysis - PowerPoint 
4. Empathy In Business
1. Actively Read the Perspective 
2. Discussion Question - What message is the author trying to convey?
5. Collaborative Pairs Brainstorming
1. What might your customer segment(s) want from your Silly Cow company?
6. Introduction to the Empathy Map "XPLANE"
7. Empathy Map Example - Microsoft
8. Try it Together - On the board
9. Shifting Perspectives - No More Us Vs. Them  
10. TOD - Answer the EQ
11. HOMEWORK - 

Quiz next class on empathy