Empathy In Business

EQ - How does a business use empathy to connect with its customer segment?

1. Activator - Silly Cow
1. Brainstorming Rules
1. Stay Focused
2. Enforce Rules
3. Think Visually
4. Prepare
2. Discussion Question: How do we know if we have an idea that people will care enough about to support it?
3. Cartoon Analysis - PowerPoint 
4. Empathy In Business
1. Actively Read the Perspective 
2. Discussion Question - What message is the author trying to convey?
5. Collaborative Pairs Brainstorming
1. What might your customer segment(s) want from your Silly Cow company?
6. Introduction to the Empathy Map "XPLANE"
7. Empathy Map Example - Microsoft
8. Try it Together - On the board
9. Shifting Perspectives - No More Us Vs. Them  
10. TOD - Answer the EQ
11. HOMEWORK - 

Quiz next class on empathy