Building The Business Model Canvas

This is such an exciting part of our class - After the quiz, you will be given the remainder of the period to work on your business model.  I truly cannot wait to see what you create!!!

EQ - How can I apply my understanding of the Business Model Canvas to create my unique business model?

1. Activator: Review your notes
2. Quiz
3. Create the elements of your business model
1. Channels, Customer Relationships, Revenue Streams
1. Compose a description of each on the lined side of your note cards
2. Illustrate (by drawing) each on the opposite side of the notecard
4. Update your Business Model Canvas
5. If time permits
1. Visit www.Entrepreneur.com
2.  Choose and read at least one article of interest
3. Summarize on a sheet of paper and we will discuss this Tuesday

Revenue Streams

EQ - How are the types of revenue streams differentiated?

1. Introduction to Revenue Streams
2. Independent Reading for Understanding *The substitute will provide you with a handout*
1. Define Revenue Streams
2. Analogy to Heart
3. 8 Major Types
4. Key Questions to Consider
5. Ways to Generate Revenue Streams
6. Compare Pricing Mechanisms
3. Compare your notes with a classmate
   
4. Knowledge Check

Channels and Customer Relationships

EQ - How does the right mix of Channels help bring a value proposition to market?

1. Activator: Team review of Channels
1. Purpose of 
2. Types
3. Stages
2. Discussion: How does Apple demonstrate the effective use of channels to deliver its value proposition?
   
3. Choose a product and identify each phase of the company's channel.

EQ - What motivates customers to establish a relationship with a company?

1. Introduction to Customer Relationships
1. What?
2. Why?
3. How?
2. Discussion Question:  Look at the motivations that drive customer relationships.  How can a company effectively create a relationship with customers your age? 
3. Six categories of customer relationships
   
4. Preview of the next 2 classes.
   

Developing Channels

EQ - How does the right mix of Channels help bring a value proposition to market?

1. Activator: Hot Seat Challenge
2. Channels Quiz
3. Developing Channels for our business model?
4. TOD - How are the 5 channel phases developed within your business model?
5. TOD 2 - How does the right mix of Channels help bring a value proposition to market?

Channels

EQ - How does the right mix of Channels help bring a value proposition to market?

1. Activator: Assessing the Basics
2. Introduction to Channels
1. What?
2. How?
3. Why?
3. Intro Channel Phases (5)
4. Jigsaw - Apple's Channel Phases
5. TOD - Describe Channels and list the 5 channel phases