Revenue Streams Part 2

EQ - Why are revenue streams vital to a business model?

1. Activator - Anticipation Guide (Complete what you know)
2. Review Revenue Streams
1. Heart Analogy
2. Handouts
3.  Video Assignment
4. Business Model Canvas work time
1. Finalize your planning for your revenue streams
2. Finalize any missing components. 
5. Define your Target Market - Add to your Google Drive Document
1. Who is your Target Market? Incorporate your Customer Persona
2. Describe who you customer is, what your customer wants, and how your customer wants to access your goods/services.
3. How will you address your customers' needs and generate revenue from your operations?  Describe your company's revenue streams and explain why the customers will be satisfied with your offering.
4. What relationship does your customer want to have with you?  Describe the relationship you intend to create and how you will execute building successful customer relationships.

Revenue Streams

Welcome Back!

The first thing we will do today is summarize our company overview using the business model canvas

EQ - What revenue streams exist for my business model?

1. Activator - How do businesses make money?
1. Okay, but how do they REALLY make money?
2. An alternative way of looking at R.S. *Handout*
3. Advanced Organizer
4. Revenue Streams Tutorial from FounderMachine.com (Watch & Complete Advanced Organizer)



5. Handout - Building Block 5
1. Actively Read
2. Prepare for small group discussion
6. TOD - Muddy Points

Company Overview

Good morning and Happy Veterans Day!

For most of today's class period, you will be participating in the DHS Veterans Day assembly.  Please enjoy the celebration and try to connect with one of the many local veterans in attendance.

Upon returning to class, please begin composing an overview of your company.  The substitute has detailed instructions for you.  If you need to research a successful company in your industry, please feel free.

I'm really looking forward to seeing your Company Overview.  Have fun!

Company Overview

-          Company Description

o   Name of the business

o   Description of goods and/or services being provided

o   Location of the business

-          Target Market

o   Description of the Customer Segment (Students have already chosen this segment)

o   Overview of an individual customer (Customer Persona)

o   Description of the Value Propositions desired by the average customer of the business

-          Channels

o   Description of each of the 5 Channel Phases (from last class)

o   Description of business’s way of using channels to connect to the customer

Connecting Customers and Value Propositions Through Channel Development

EQ - How does the right mix of Channels help bring a value proposition to market?

1. Activator: Homework Splashdown (KWL)
2. Channels
1. What are channels?
2. 5 Channel Functions (The Why)
3. Types
4. Stages
3. Team Challenge: Identify how Apple demonstrate the effective use of channels to deliver its value proposition?
1. Posterboard
2. Identify Apple's channels
3. How does Apple utilize its channels to address the functions of channels?
4. KWL update
4. Debriefing
5. TPS - Brainstorm to develop your business's channels

Channels

EQ - How does the right mix of Channels help bring a value proposition to market?

1. Activator: Assessing the Basics
2. Peer Think Tank
1. Discuss your business idea with a partner.  Include the following:
1. Explain the business concept/idea
2. Explain your target customers & customer segment type
3. Describe what you know about your customers
4. Describe the unique value proposition(s) your business will offer customers
2. Provide Feedback
1. What makes sense?
2. What doesn't?
3. What do you like about your partner's work?
4. What needs to be improved?
3. Introduction to Channels
1. What?
2. How?
3. Why?
4. Best Buy's Channels
5. Intro Channel Phases (5)
6. Jigsaw - Best Buy's Channel Phases
7. TOD - Describe Channels and list the 5 channel phases