Connecting Customers and Value Propositions Through Channel Development

EQ - How does the right mix of Channels help bring a value proposition to market?

1. Activator: Homework Splashdown (KWL)
2. Channels
1. What are channels?
2. 5 Channel Functions (The Why)
3. Types
4. Stages
3. Team Challenge: Identify how Apple demonstrate the effective use of channels to deliver its value proposition?
1. Posterboard
2. Identify Apple's channels
3. How does Apple utilize its channels to address the functions of channels?
4. KWL update
4. Debriefing
5. TPS - Brainstorm to develop your business's channels