Empathy In Business

EQ - How does a business use empathy to connect with its customer segment?

1. Discussion Question: How do we know if we have an idea that people will care enough about to support it?
2. Cartoon Analysis - PowerPoint 
3. Empathy In Business
1. Actively Read the Perspective 
2. Discussion Question - What message is the author trying to convey?
4. Collaborative Pairs Ideation
1. What might your customer segment(s) want from your company?
5. Introduction to the Empathy Map "XPLANE"
6. Empathy Map Example - Microsoft
7. Try it Together - On the board
8. Shifting Perspectives - No More Us Vs. Them  
9. TOD - Answer the EQ
10. HOMEWORK - 

Quiz next class on empathy