Value Propositions

EQ - What Value Proposition is right for your business?

1. Activator - Discussion Questions
1. What does value mean to you?
2. What does value mean to your potential customers?
2. VP Exploration & Conferences to Discuss "Telling Your Story"
3. Introduction to Value Propositions *Graphic Organizer*
1. What is a VP?
2. What are the elements of a VP?
3. Define "value-added"
4. 11 types of VPs
5. Key Questions when determining VPs
4. TOD - AP - How can a customer persona help determine a company's value proposition?