Value Propositions

EQ - What Value Proposition is right for your business?

1. Activator - Discussion Questions
1. What does value mean to you?
2. What does value mean to your potential customers?
2. VP Exploration & Conferences to Discuss "Telling Your Story"
3. Introduction to Value Propositions *Graphic Organizer*
1. What is a VP?
2. What are the elements of a VP?
3. Define "value-added"
4. 11 types of VPs
5. Key Questions when determining VPs
4. TOD - AP - How can a customer persona help determine a company's value proposition?

Empathy In Business

Today's class will begin with the Unit 2 Exam.

When you have completed the exam, please take the Business Model Canvas Packet and begin reading for understanding.  If time permits, we will begin the following lesson.

EQ - How does a business use empathy to connect with its customer segment?

1. Discussion Question: How do we know if we have an idea that people will care enough about to support it?
2. Cartoon Analysis - PowerPoint 
3. Empathy In Business
1. Actively Read the Perspective 
2. Discussion Question - What message is the author trying to convey?
4. Collaborative Pairs Brainstorming
1. What might your customer segment(s) want from your Silly Cow company?
5. Introduction to the Empathy Map "XPLANE"
6. Empathy Map Example - Microsoft
7. Try it Together - On the board
8. Shifting Perspectives - No More Us Vs. Them  
9. TOD - Answer the EQ
10. HOMEWORK - 

Quiz next class on empathy

Resource Acquisition

EQ - How do I find resources at a cost that will allow me to become profitable?

1. Lessons from the Coffee Shop
1. TPS - Key Ideas Learned
2. Calculating Price
1. Review Profit Equation
2. Review Price Equation
3. Try It - Together
3. Finding Resources
1. Collaborative Pairs - Competitive Assignment
2. Who can start a coffee shop for the least amount of capital expenditures.
1. Two Laptop per partnership (1 for research, 1 for Recording)
2. Google Sheets - Recording
4. Prepare to Share
5. Q&A