Introduction to Business Model Generation

EQ - How does an entrepreneur select a profitable customer segment?

1. Q&A
2. Empathy Map Quiz
3. Activator - Intro to Business Model Generation




4. Introduction to the Business Model Canvas
1. Distribution of Graphic Organizer
2. Reading Guide Packet
3. Building Blocks
5. AP - (TPS) Why should an entrepreneur consider using the Business Model Canvas to develop a business model?
6. CP - 10 Minute Business - Use the BMC to organize your thoughts
1. What did you like?
2. What did you not like?
7. Introduction to Customer Segments
1. What? Why? How?
2. Five basic types - Jigsaw
3. Examples
8. AP - (TPS) How does using an empathy map help us understand and define our customer segment(s)?
9. Together - Developing a Customer Segment (Continuing the cafeteria example)
1. Review empathy map
2. Identify patterns/trends
3. Determine all potential groups of people who may be served
10. Discussion Question - How do we know which segment to choose?
1. FOP
2. S&D
3. Profitability
11. AP - (TPS) Which type(s) of customer segment(s) have you determined for the cafeteria?  Explain your thinking.
12. Making Connections Discussion
13. TOD - Responding to the EQ

**Prepare to discuss your business concept next class**

Empathy In Business

EQ - How does a business use empathy to connect with its customer segment?

1. Activator - Silly Cow
1. Brainstorming Rules
1. Stay Focused
2. Enforce Rules
3. Think Visually
4. Prepare
2. Discussion Question: How do we know if we have an idea that people will care enough about to support it?
3. Cartoon Analysis - PowerPoint 
4. Empathy In Business
1. Actively Read the Perspective 
2. Discussion Question - What message is the author trying to convey?
5. Collaborative Pairs Brainstorming
1. What might your customer segment(s) want from your Silly Cow company?
6. Introduction to the Empathy Map "XPLANE"
7. Empathy Map Example - Microsoft
8. Try it Together - On the board
9. Shifting Perspectives - No More Us Vs. Them  
10. TOD - Answer the EQ
11. HOMEWORK - 

Quiz next class on empathy

Unit 2 Exam

1. Q&A
2. Unit 2 Exam
3. Exam Survey




1. Activator - Silly Cow
2. Brainstorming Rules
1. Stay Focused
2. Enforce Rules
3. Think Visually
4. Prepare